Tuesday, January 27, 2009

SOME PUBLISHING TRENDS

For the entire article go to: http://www.publishersweekly.com/article/CA6516743.html
While trends cited were for 2008, most of the items listed will, in our opinion, carry over into 2009 and beyond.

"The popularity of e-books will increase, with titles formatted for Amazon’s Kindle leading the way. Content for the Sony Reader will sell faster than ever, but by this time next year, Kindle-compatible books will be outselling them by more than 2 to 1...e-books will still make up a tiny share of the market—no more than 2% of sales for most titles—and will contribute only a minimal amount to publishers’ bottom lines.

Publishers will start acquiring specialized Web sites to get content for their books and to target niche audiences. By year-end, every major publisher will need to have an understanding of how to put a value on Web sites...

Although overall sales will remain paltry, increased activity by publishers selling direct to consumers from their Web sites, particularly digital downloads, will lead to “read and listen” bundles of e-books and digital audio and other pricing experiments...

Publishers will push harder to publicize books through the Internet channels as print and broadcast media continue to lose audience to the Web, in particular subject-specific sites."

Mike Shatzkin is founder & CEO of the Idea Logical Company (www.idealog.com) and has been speaking, writing and advising on digital change in publishing for nearly two decades.

2 comments:

  1. Marvin, I love seeing all these trends in one place. Yep, lots of new things coming over the hill. We'd better be ready.

    Thanks, too,for including my blog on your blogroll! (-:

    Carolyn Howard-Johnson
    Blogging at Writer's Digest 101 Best Website, www.sharingwithwriters.blogspot.com
    Website: www.howtodoitfrugally.com

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