Book marketing - The Proactive Author Wins

FORMULAS FOR MARKETING SUCCESS!

I asked four book marketing gurus, all of which have catapulted books to the #1 spot on Amazon.com, to write formula that summarizes their secrets. The experts are Kathleen Gage, Nikki Leigh, Penney Sansevieri, and Carolyn Howard-Johnson.

I specifically asked the experts not to write any detailed explanations. The reason for this is that any explanation would be a book length response. In fact all the experts have written extensively on the subject in books, newsletter, blogs and articles.  I was really looking for a simple, bottom line equation that would summarize their basic approach to book marketing success—something that could even be put on a vision board, taped to the computer and stuck on the fridge.

The notion that if an author publishes their book readers will flock to buy it is a myth.  All marketing experts agree that the real work only just begins before the ink is dry and, actually, should begin well in advance of publication.  According to Bowker, U.S. book production alone is around 300,000 titles/ year or close to 6,000/week, (Worldwide the number is around 1 million titles). For some 90% of all titles, the average number of books sold each year, by title, is less than 100.  Clearly, if an author wants to have any kind of sales at all, something more is required than just having the title on Amazon.

Assuming you have a well written book and that there is truly an audience, or niche, for your title, how do you rise from the murky depths of that 90% well?  When you look at the following formulas, I think you will see that simple is best. By simple I do not mean little work, I mean that the way to book sale success is not complex, but it does require vision, determination and constant work. Here is what KATHLEEN GAGE has for her formula:

Desire + vision = success

Opt in list + online marketing = book sales

Bonus offers + opt in box = Subscribers and buyers

Passion + excellence = success

As both a writer and promoter of the conscious use of the Law of Attraction, Kathleen’s use of words like desire, vision and passion are near and dear to my heart. If an author is not passionate about their work, either fiction or non-fiction, chances are they will just end up with a book that sits in the dusty “no sales rank” category on Amazon. What does she mean by ‘opt in list’ and ‘bonus offers?’ My suggestion is to look at the contact information and ask her!

Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services.

 P.O. Box 551, Pleasant Hill, OR 97455 (1.541.654.0426)

http://www.kathleengage.com, http://www.themarketingmindset.com

http://www.dailyawareness.com

NIKKI LEIGH’s approach is a bit different. She says, “Authors and Any Other Business People — Yes, authors are business people. They created a product and offer it for sale - that's a business.  There are many authors who, and rightfully so, see themselves as artists and not businesspeople.  To some, the mechanics of selling a book is to be left to the business agent.  Okay, that may be fine if you are a proven NYTimes bestselling author, but I do not think that the vast majority of authors travel in those circles.  So, if you want more than just seeing your book in print, an author must become a businessperson if they want sales.  Nikki says, “I like to focus on the online opportunities for authors and businesses, so a formula I recommend includes:

Start by offering a high quality product + effective and consistent blogging + utilizing the internet to build your brand and credibility + consistent and targeted social media and Web 2.0 interaction + reaching out to the right target market = Getting your quality product or service in front of the people who need and want what you are selling

I love the product side of the equation because it hits at the heart of the matter and is something that we at All Things That Matter Press stress: get your book in front of those who need or want what you are selling.  I am constantly amazed at how many authors do not even begin to put together a web site or blog until after their book is published.  Most marketers tell authors that if you can start pushing even a year ahead of publication that is not too soon. In fact, it takes at least a year for anyone to know that you exist.  Building a credible presence on the internet is not an overnight process, especially since every week that goes by, 6,000 new authors add their pages to the search engines.  Further, some authors might think that these types of efforts only apply to non-fiction. Well that is fiction! Any novel worth reading has some kind of message and there are those who need and want what you have to say.  If you do not believe that, then why write at all?

To see more about Nikki and her approach to marketing, visit the following:
Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Follow Me on Twitter - www.twitter.com/litekepr
Promotional Services - www.bookpromotionservices.com
WE Magazine - 101 Women Bloggers to Watch for 2009

PENNY SANSEVIERI offers several additional elements to the success formula. She says, “So, in my view there are a few things. First off, it's consistency. Whatever you do, be consistent in your communication. So often authors get weary of their campaigns or impatient for results so they change messages, focus, whatever - before the other direction has a chance to launch or get lift off. I predict that in an age of media coming at us from every direction, consistency of message will be what sets us apart. Then, it's persistent - so whatever you do, keep doing it. It's the long runway of promotion. Often it can take a while to get lift off.

Finally, authors need to know how to harness inbound marketing. It's not about being on Facebook, Squidoo, Twitter or YouTube and keeping folks there, it's about bringing them back to the author's website. Then, on the website—author's need to spend some money on this. Don't design your own site or cut your own hair :) two must-never-dos for sure. For example, we just had our site redesigned - in 24 hours it quadrupled in conversion rate, meaning that folks who land on the site are doing something: signing up for the newsletter, requesting a consult. Frankly, since the site has been launched it's been like drinking from a fire hose. All sites should be like this. The site must work for you otherwise all the work you do is a bit wasted.

So what is Penny’s formula?

consistency of message + persistency of the author + understanding and managing your inbound marketing campaign + a website that works for you = success

Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.
http://www.authormarketingexperts.com, http://www.huffingtonpost.com/penny-c-sansevieri

Office: 858/560-0121 Hotline: 619/808-BOOK
Listen to the Publishing Insiders on BlogTalkRadio

In a way, Carolyn Howard-Johnson sums much of this discussion very nicely. Her formula is:

marketing = marketing = marketing > learn from other industries

She adds, “I like it because I think authors often think, Oh, that's for big business, not me.”  The scenario goes something like this:

You have a desire and vision that must be marketed

You have a quality book and brand that must be marketed

You have a consistent message that must be marketed

Marketing is not a dirty word! There is probably very little in your life that is not there due to marketing.  Let’s face it; even your spouse or life partner is there because you marketed yourself as being someone worth spending time with.  Carolyn also points out that authors should learn from the success of others.  Why are some authors’ campaigns very successful and others not?  Why does one product catch the consumers’ attention and the other fades to oblivion?  Authors can learn from those who successfully sell their books and adapt those techniques to their own efforts. You can also borrow from the success of any product.  Perhaps the right logo, a good sound bite, phrase, or proper niche effort is what makes a product a success.

Carolyn Howard-Johnson
Instructor for the renowned UCLA Extension Writers' Program  
Web site: http://www.HowToDoItFrugally.com
E-mail: HoJoNews@aol.com

Award-winning author of the HowToDoItFrugally Series of Books for writers, including USA Book News' award winners
The Frugal Editor http://budurl.com/TheFrugalEditor
The Frugal Book Promoter http://budurl.com/FrugalBkPromo
Blogs for Writers:http://www.SharingWithWriters.blogspot.com ,
http://TheNewBookReview.blogspot.com ,
http://www.TheFrugalEditor.blogspot.com

Does all of this imply that only authors with big budgets can have a high sales ranks and numbers?  Not at all.  In fact, so much can be done for nothing, or with minimal expense, in this day of instant information access.  You just have to know how to do it and hopefully, the above formulas will set your marketing efforts in the right direction.

 

If you don't do this...By Kathleen Gage

If you don't do this, you are not serious about marketing your book
by Kathleen Gage

YOU ARE INVITED TO ASK QUESTIONS VIA THE COMMENT SECTION OF THIS BLOG-KATHLEEN WILL BE AVAILABLE TO ANSWER YOUR QUESTIONS THROUGHOUT THE DAY, 2/20

Ask most authors why they write and they will likely tell you it is respond, “To make a difference.” Regardless of whether they are fiction or nonfiction authors, something drives us to get our message out.
Unfortunately, a great many authors will never have more than a handful of people reading their works other than family and friends. This is directly related to their lack of knowledge and understanding of their need to promote their own books.
Prior to all the choices available due to the Internet and Social Marketing the greatest limitation in marketing was time and money with money being at the top of the list for most authors.
Because of Social Marketing what is possible is far easier and much less costly than ever before. One would be foolish not to take advantage of even a few resources available literally at their fingertips. A few minutes a day of focused online marketing effort can increase your visibility and book sales in leaps and bounds.
In the past one plus one equaled two. In the world of online marketing this is not at all the case. Online one plus one equals lots of other ones who are spreading the word for you with the press of a button. That is, if they like what they see and if they believe what you have to say is worthy of their button pushing.
Although very much talked about, Social Marketing is also very misunderstood. Take Twitter for example. Lots of authors don’t bother with it at all because they have no clue as to the real (and far reaching) benefit.
Truth be told, there are many trains of thought regarding exactly how to use twitter. Recently, I attended one of the top Internet marketing conferences where a main topic of conversation was social marketing. Not only did I have the opportunity to share the platform with experts like Willie Crawford, Jeff Herring, David Perdew, Denise Wakeman, Lynn Terry and Kevin Riley, I also sat in on a few sessions as a student.
If the names I mentioned aren’t familiar to you, a quick google search will show you just how knowledgeable these experts are in the areas of Internet and Social marketing. Each brings a wealth of information to the table. While one expert said, “I use Twitter to connect with people and be very casual without any overt promoting,” another expert said, “I overtly promote on Twitter and it works for me.” Who’s right? Actually, both.
The one who overtly promotes has such an incredible following that people know him, like him and trust him to the point that they look forward to his promotions.
As an author you might be wondering what this has to do with promoting books. Actually, everything. And here’s why. With Social Marketing you have global reach to potential readers. However, to make your efforts worthwhile, you must be strategic in what and how you use the Internet.
Blogs are the hub of what your social marketing efforts should include. From there, everything else feeds into your blog. You can build a wonderful following with your blog by writing and posting short articles, post excerpts from your books, put book trailers for your fans to enjoy and much more.
In that the blog is the hub, the idea is to drive every other part of your Social Marketing position back to a specific location like your blog.
Here’s how it works. Say you post your book trailer on YouTube. You then use the embedded code from your YouTube video in a blog posting. Once you have the blog posting done you do a tweet about the video with the permalink in the Tweet so that you are driving readers back to your blog.
You can also take the blog permalink and post on your Facebook wall to drive people back to your blog. If you belong to groups in Facebook, you can post a short note about the video with the permalink driving people back to your blog.
To optimize your YouTube position, be sure to put the permalink from your blog posting at the beginning of the video description. Use the http:// at the beginning of the link so it is live. This way, with one click readers are right back at your blog.
This is a process that can be done in literally 15 to 20 minutes a day. To really gain visibility for you and your books, add this to your daily activities. Within a very short period of time you will definitely see an increase in your blog traffic.
Your blog must be optimized in order to gain the greatest benefit when someone visits the location. Set it up in a way that people know what the blog is about, that you are the owner, and some way for them to subscribe to your blog. Without these essential elements you could miss readers for future books you write. Miss readers, you miss buyers.
About the author
Kathleen Gage is an Internet marketing advisor who works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. Find out how you can learn from Kathleen on how to become more visible and sell more books using the Internet through her Street Smarts Marketing VIP Club at http://tinyurl.com/y8jokrz


PART II

Attention authors! Sell more books for less by utilizing Internet systems
By Kathleen Gage

If you’re like most authors you have a very important message you desire to share with as many people around the globe as possible. Unfortunately, many authors never sell more than a handful of books because of one primary reason; marketing and promotions of your book.

I have been an author for many years and I can assure you, hands down, a well planned and well executed online promotional campaign can open up incredible opportunities both in the short term and the long term.

Below is some essential information regarding what you can do to begin your book launch.
Online book launches can be a springboard into other opportunities such as additional product development, speaking and consulting jobs and increased expert status.

There are three phases to a successful campaign

Phase I Pre launch preparation
Phase II Launch
Phase II Post launch

Checklist of what you need to do to launch your campaign

Create a budget for your launch
Select the date of the launch
Complete your book before the launch date
Register your book with Amazon.com and Barnes&Noble.com
Secure Joint Venture Partners
Secure appropriate, high value bonuses
All web design work done
Copy write various pieces of information for the campaign
Automate your process
Develop a backend plan for multiple streams of revenue
Take time before your book is published to plan your book launch. The more thought you put into marketing and promoting the book, the more likely it is that you will have a hugely successful book on your hands.

About the author

Kathleen Gage is an Internet marketing advisor who works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. Find out how you can learn from Kathleen on how to become more visible and sell more books using the Internet through her Street Smarts Marketing VIP Club at http://tinyurl.com/y8jokrz

MARK YOUR CALENDAR: 2/20

If you don't do this, you are not serious about marketing your book
by Kathleen Gage

The above topic will be a guest blog posted on Saturday, February 20th.

Kathleen will be available to answer any questions you might have via the comments section of the blog.

We hope you will all stop in and participate in this marvelous marketing session.

Please feel free to post this announcement and invite others to come on by and participate.

Ten Steps to Effective Blogging

THE FOLLOWING IS A GUEST BLOG POST BY AUTHOR MARVIN WILSON

IMPORTANT NOTICE-MARK 2/20 ON YOUR CALENDAR. OUR GUEST BLOGGER WILL BE KATHLEEN GAGE-SHE WILL POST ON KEY THINGS AUTHORS MUST DO...SHE WILL BE AVAILABLE TO ANSWER YOUR QUESTIONS ON THE BLOG!

NOW BACK TO MARVIN:

Ten Steps to Effective Blogging

So, you’ve started a blog. That’s great. No, really, it’s important nowadays, if you are an author, to have a blog. But remember one very important thing about blogging. Just having one doesn’t mean anyone is going to go to it. There are millions of blogs out there in the Blue Nowhere, so thinking that just publishing a blog is going to get you traffic, page views, followers, and ultimately help you sell more books, is akin to using needle in the haystack logic. It’s like publishing a book as an unknown author and thinking just because it’s there people will flock to buy it with no self-promotion on your part. Not gonna happen.

When I first put up a blog, some five years ago, I was absolutely thrilled when someone actually visited it and … even left a comment! It was a circle-this-day-on-the-calendar type of event. Take the wife out and celebrate. Today my primary blog has regular visitors from around120 countries across the globe with new “unique” visitors all the time, gets over 200 hits, close to 100 visits, twice that many page loads, and receives an average of 20+ comments per day. Not bad. Certainly not the kind of traffic a blog written by a household name famous blogger gets, but enough to make a significant impact on my book sales. How did I make this happen?

I thought you’d ask, as have many other novice author/bloggers, so that’s why I put together this crash-course post on how to get your blog spiffed up, running on all cylinders, and most of all … noticed, with regular readers. After all, that’s what we want, right? Lots of loyal readers who enjoy our style of writing, look forward to our posts on our blogs, and as a result will figure investing in our books is a good idea.

So let’s get started. Follow these ten steps to the letter, and I guarantee that within months you’ll have a popular blog with an abundance of readers.

1. Post regularly. I put up a new post every day. Most popular blogs do this. You can get away with say, three posts per week, but no less. Otherwise, people will not log onto your blog regularly. Why should they? It’s the same old same old when they do. An aside fringe benefit to daily posting is, it is excellent discipline and practice for a writer. You have to come up with something interesting, even shoot for brilliance, each and every day, and on a different subject every day. It keeps your muse sharp and available. When I’m feeling particularly brilliant, I write several posts in a single day and store them. That way, when I get a day where I have that dreaded “deadhead” feeling, I have several good posts I can use to keep the blog moving and my readers happy. Oh and also important in this topic, keep your posts reasonably short. Blog-hoppers have a maximum five minute attention span. Read your post and time how long it takes. If it takes more than five minutes to read it, cut it down or people will either not bother to read it at all, or just skim read it and not get all the content. This post, for instance, is way too long. I’m only doing this for a special interest group who will (I hope) find it of enough interest and value to read the whole thing. If I were doing this on my primary blog I’d make it a series and only post a couple tips per day.

2. Have a theme for your blog. People do Google searches for blogs on topics of interest to them. Search engines seek out blogs for people looking for specific subjects. You want to attract people who are interested in good books, and people who like to read books in your preferred genre. You don’t have to have a blog mission statement that is limited to just books, although you can do that, but you might include reviews of other books, invite other authors to be featured on your blog, or post writing tutorials, or post about interesting developments in the industry. Use your imagination, figure out what you can write posts well about that is of enough interest to you to keep you inspired to write about it. And you can be somewhat eclectic if you have several such areas of interest and expertise. My blog statement includes lots of humor, all things literary, promoting spiritual growth, and even an occasional political/social/economic rant. Also – your blog name should be the same as your url. That way people will find it easier to remember and return to your blog. If you blog is titled, let’s say for example, My Meandering Muse, your url should be http://mymeanderingmuse.com

3. Provide value in your posts. Nothing is more annoying than a blog that does nothing but tout the author’s own books and/or products. It’s all about relationship marketing, hmm? Nobody wants to be “sold” something when visiting your blog. Soft sell them on you by becoming a source of valuable information and entertaining reading. Your posts should include links to interesting sites, new and exciting software and/or other programs of interest to your readers, how-to information, notices of events happening they’d like to know about, trends in the industry – whatever. Tell a humorous story that makes them laugh occasionally. Your blog is not all about you. It’s about your readers and providing value to them. Do that and they will love you and wind up buying your books.

4. Get your blog looking good. Even with stock blog services like Wordpress and Blogspot, there are tons of custom themes available to make your blog have a distinctive appearance. Do a Google search for “free custom layouts for blogger (or wordpress)” – pages of sites will come up, with thousands of themes to choose from and how to information on installing the html code into your blog. Experienced blog-hoppers yawn when they log onto a blog for the first time and see a standard, boring, regular ol’ layout with no pizzazz to it. In addition, if you use wordpress, which I prefer for a lot of reasons, having used WP and blogspot, you can, for a small fee, upgrade and have the “wordpress” taken out of your url. This looks more impressive to the professional blogging community. Url’s with “blogspot.com” or “wordpress.com” in them are considered small potato blogs. It looks best and most impressive to have simply,Your Name Here– trust me on this one.

5. Add some gadgets. Gadgets drive traffic to your blog. Both blogger and WP have scads of free gadgets in their standard dashboard offerings. Plus you can do Google searches for additional interesting gadgets. Add a statcounter and check it often – track how much traffic you are getting and from where. Put a flag counter up in the sidebar. Add a translator gadget for foreign visitors. Put up a picture of your book cover (yes, this kind of soft sell self-promo is okay) and have it hyperlinked so when people click on it they go to the book’s buy page. Start a blogroll where you list with links some of your favorite blogs that might also be of interest to your readers. Just look into this, you’ll be amazed at how many gadgets are available. A word of caution here, don’t overdo it. Some blogs get so gadget crazy they look cluttered and detract from the post itself. Find a good balance for your style and readership. Again, it’s all about, value, value, value … select gadgets that will be of interest and/or assistance to your readers.

6. Link your blog to all your social networks. If you are not Twittering, Facebooking, Goodreading, Linkedining, all those amazingly powerful tools available to help get your name out there, shame on you, you should be. If you are, good for you, if not, start right now, and have your blog url linked and fed into your profile page. People go to your facebook page, see a snippet of your blog post, find it interesting, click on it, and BAM! – You have another visitor to your blog. This is how we roll, peeps. Get with the program.

7. Cross link your blog to multiple other sites with hyperlinked words and/or phrases within your posts. If you post about a particular author, or book, or blog, or interesting website, or whatever, put that mention in bold and hyperlink it with the site’s url so when people click on it they can go right to the subject matter you are posting about. This accomplishes two good things. One, it adds value to your post, the convenience of being able to click and go with ease if they want to find out more about the subject. Two, search engines will recognize the links on your blog and people visiting those other sites may be attracted to your blog as well. Bingo was his name-oh … more traffic for your blog.

8. Ping your blog. There are several good pinging services available for free. My favorite one is http://pingmyblog.com On this site you can key in your blog name, your blog url, select “all,” click on “agree to terms,” click on “Ping My Blog,” and presto – your blog gets sent out to dozens of powerful search engines all around the planet in a snap. After I started pinging, within two months my blog traffic increased threefold. And it keeps growing. Every time you publish a new post, ping your blog.

9. Visit other blogs and comment on them. Do a Google search for blogs with topics of interest to you. Visit them, read the posts, and this is most important … leave a comment! Not just some wimpy “Great post!” or “Love your blog!” kind of rubbish, compose a real comment with some content that lets the author of the post know you actually took the time to read the post and have something of interest to add, share, or ask a question about. You are a writer, hmm? Write like one. An important axiom to remember here: comment unto others as you would have them comment unto you. One of the first things I do when checking out a new (to me) blog to see if it might be a good spot to host a stop on one of my virtual book tours, is check to see how many comments the blog gets on average. If it’s less than 10 per day, I pass. You want comments, and a boatload of them, all the time. This is imperative, along with high traffic volume. I always click on the statcounter and see what the traffic volume is like. Traffic and comments are the two largest indicators of a successful blog. So again, how do you get traffic and comments? Become a visitor and commenter on other blogs. Once you get noticed as a regular reader on several blogs who leaves well written and interesting comments, not only will in most cases the authors of those blogs start visiting your blog, their readers will start noticing you and hop on over to check your blog out as well. Also important here, when you leave a comment, make sure and either hyperlink your signature with your blog url, or put your blog url under your signature. Just one link, please. You look blatantly self-promoting if you list all your twitter, facebook, myspace, primary website, and blog links. Keep it to one, no more. The best most professional way to do it is to hyperlink your signature. Here is the html code for doing that, using my name and blog url – which you simply replace with yours to make it work for you.

Marvin D Wilson">Marvin D Wilson

Substitute your blog url for the blue characters (blog url) and your name for my name, and this formula will allow you to hyperlink your signature, making it easy for people to click on your name and go directly to your blog.

10. Once you have your traffic and comments up to a respectable level, host other authors and bloggers as featured guest posters on your blog. If you hear on another author’s blog that he/she is planning a virtual tour soon, offer to host a stop for him or her on the tour. If you like a certain blogger who posts on topics of interest to your readers, offer to let them do a guest post on your blog. They will in most cases offer to return the favor at some time or another, and both of you benefit, as your readers will learn about them, and visa versa. If you are fortunate enough to land a really popular author and/or blogger as a guest, you will be exposed to many new blog-hoppers as their fans will visit your blog and some of them will like yours and become regular visitors of yours.

In closing, I would advise you to get ready to roll up your sleeves and do a lot of work. Getting a popular blog going is not an easy task. It requires discipline and determination. You will at first find it a monumental undertaking, but take heart. It gets easier. Once you get some momentum going, it will become second nature to you, and feel as easy and natural as fixing your morning coffee. The benefits are many. You will make new friends. The blogging community is full of wonderful, friendly, and interesting people, who love to help each other out. You will experience the joy of logging onto your blog after not having been there for a couple hours and seeing several new comments and your traffic for the day is skyrocketing. And most importantly for us authors, eventually you will see a dramatic increase in your book sales, and when you release that next book, you will have a waiting readership that loves your style of writing and will buy your next novel.

And in the end, that’s what we all want, hmm?

~~~~~


Statcounter - http://www.iwebtrack.com/free-web-page-counter/stat-counters.htm

Twittering – http://twitter.com

Facebooking – http://www.facebook.com

Goodreading - http://www.goodreads.com/

http://pingmyblog.com – http://pingmyblog.com (wink and lol)

KATHLEEN GAGE TELESEMINAR-BECOMING A BESTSELLER!

Add Kathleen Gage to the mix with Nikki Leigh and Carolyn Howard-Johnson and authors should have all of the tools they need to help sell their books. I just got this email and felt authors would be smart to have a listen.

One of the greatest mistakes an author (or soon to be author) can make is to believe their book will fly off the shelf into the reader's hands with no marketing effort at all. Somehow, someway people will hear about their book, everyone and their brother and sister will buy it because of some magic dust and they can live happily ever after. STOP! This is not the way it is.

The truth is, most authors experience so much frustration because their book never sells more than a few copies; they lose money on the book and their dream of countless numbers of people reading their book remains just that...a dream!

There are other authors who make money on each and every book they write, sell thousands of copies and have the satisfaction of knowing lots of people are enjoying their writings.

The distinction of the author selling lots of books is they have taken full responsibility around the marketing of their book(s).

Which best describes you? The magic dust author or the realistic author who knows you don't have to be a starving artist to be a great writer?

If you want to be an author who not only sells your books, but sells lots of them, join me on August 20, 2009 for my bonus teleseminar How to Become an Online Bestseller.

To have your spot reserved all you need do is get my report by the same name.

http://www.streetsmartsmarketing.com/bestsellerreport.htm

This is going to be an informative, fun and lively teleseminar. You will learn more in one hour about using the Internet to market your book than most authors learn in years of research.

You will learn the exact formula of how I sold over $23,000 worth of my book, The Law of Achievement, in a 24 hour period. And how the book became an online bestseller. And...how doors opened that otherwise would not have because of the visibility I got from the sales of the book.

If you're among those who want to take full responsibility for your destiny as an author this session is for you.

Go to
http://kathleengage.com/
For more info from Kathleen!