AUTHOR BLOGS-DO'S, DON'TS, TIPS

For authors, a blog, or two, can be an important marketing tool. It is a great way to build readership and to 'strut your stuff.' There are some do's and don'ts so here are a few tips.

Don't get into people's faces about your book. If your blog looks like an add people will avoid it like the plague.

Don't scatter your posts on a million topics. You can't be an expert in all areas and people will soon discover that you are just filling the pages to get attention.

Don't take on topics if you have no expertise or interest. readers don't like shallow writing.

Don't rant. You don't want to come off as crazy or weird, unless that is your marketing strategy.

Don't fill your blog with tons of adds-if you have any-be selective.

Do find a niche. As a writer, you must be passionate about something. If it is the topic of your book, that is great, so you'll want to post about issues that your book addresses. When appropriate you can insert a reference to your book. You can also write about the art of writing, How To's, and be a place to visit for guidance.

Don't allow open 'ID or anonymous' for comments. This is just me, but it opens the door to massive amounts of spammer messages. If someone has to put a real email address they are less likely to load you up with spam.

Do offer tips. People love free advice and like to hear what others think work or don't work.

Do be honest.

Do have Favorite Links and a Blog Roll. This is where you can link to your web site, your publisher, other authors and sites that might pertain to your topics.

Do write about things that are of real concern to you. It is okay to be passionate.

Do fill in the Labels or Tag section below your blog. These are what SEO's pick up on. BE SURE that your first sentence or two contains words that you use in these Labels or tags. Again, this is for SEO. BE SURE TO PUT YOUR NAME IN YOUR LABELS

Do make sure that you have enabled your blog with SHARE buttons (Twitter, FB, etc)

Do vary the nature of content. Find videos on YouTube that are germane and copy the html embedd code and post on your blog. Have guests blogs. Have some opinions, some straight facts, etc. Post Cinchcasts that are audio reports (Cinhcast.com).

Do make your links live so others just click and go to the link page.

Do post as often as you can.

TIPS FOR TOPICS:

Go to Google Insights and see what is trending and what is a hot topic. You can also see who and where there may be an interest in your topics.

See what is trending for topics on Twitter and Yahoo.

Ask others if they will share a gust blog with you on a periodic basis.

Set up a set of questions (say 10) and invite others to answer them. These can be author interviews, expert interviews, survivor interviews, etc.

Some sites allow and encourage a re-posting of their blog-wider exposure is good.

Search for articles-there are many sites that offer free articles on just about any topic.

The key is to write about things you care about. Be helpful, offer advice and tips, be honest and caring in your topics. Never defame another author or blogger. And, don't be concerned if you don't get tons of comments. People live busy lives and often will not comment on your blog. Post often and try to thank those who comment on your posts.

Developing Unique and Believable Characters by MARVIN WILSON

There is the old adage, ‘write what you know’, and it certainly does help for a writer to have lived long, loved and hated, had several peaks and valleys during the journey, been ‘around the block’ several times and experienced lots of different situations.

I read that Hemingway would seek out wars and hire on as a mercenary so he could experience the intensity of real life and death battle. I’ve never been in a war, but part of my writing arsenal is having had a rather widely varied and experiential life background. From a young Hippie Rock and Roll travelling musician, to nightclub entertainer, to a formally trained Zen student, to carpenter, to small business owner, to network marketer, to sales and sales training, to skilled trades instructor and adult education teacher, to public speaker and motivational coach, to mention some.

I came from a small, lily-white northern Michigan town, but have during my adult life hung out in metropolitan cities, been down in the ghettos and made friends there, got to know and make friends with people of all races, ethnic and religious backgrounds. And I have had first hand experience with serious narcotics addiction, complete with considerable interaction with underworld characters: hookers, drug dealers, hustlers, etc. So it’s easy for me to draw from all the different types of people I have known to put composite characters together that are going to feel real to the reader because they are based on actual people I’ve known. Not usually just one person, but piece this from that one with that from another—that sort of thing.

But a writer does not have to have all that much first hand life experience to create real and distinctive characters. You can write people that you never have ‘known’. You just have to be a fastidious observer, a people watcher at all times, a perpetual, insatiable sponge of information gathering. Go sit in the mall and watch people. If you are from a small town, go to big cities and hang around downtown observing people. And visa versa if you’re from the big city and have not experienced small town living. Interview crooks, ex-cons of all types of crimes, set appointments with pastors, doctors, nurses, pilots, war vets, etc., and build up a vicarious life experience background from which to draw on when creating characters.

Also important is making sure you keep your ‘self’ out of your characters. Unless you want to speak through a character who is going to represent you and your messages, and that is perfectly fine—just keep it to one—you should guard against having your characters talk and act like you do. As an editor I see this all the time from novice writers. There might be anywhere from three to seven main and supporting characters and all of them use the same pet phrases—an obvious giveaway that the author uses those phrases. Same goes for mannerisms, emotional reactions, everything. Create one-of-a-kind characters, each with his or her own mental, emotional, physical, spiritual, ethical and moral, sexual persuasion, whatever, makeup.

Here are a couple things that can help. One, keep a character journal. For every main and supporting character, have a list of all their characteristics, including special notes to yourself as you write and develop them. Here’s a sample from my Beware the Devil’s Hug character journal-

Full name: Destiny Marie Jackson – Nickname, “Cocoa”

Gender: Female

Age: Twenty nine

Height: 5’ 7”

Weight: 110 lb

Race: African American

Occupation: Prostitute

Skin tone: Creamy coffee when healthy, ashy when book opens and she is on heroin

Eyes: Brown

Hair: Unkempt medium sized Afro

Body type: Slender, medium sized perky breasts, long legged

Sexual persuasion: strongly sexed heterosexual, and totally not satisfied sexually in spite of all the sex she’s having.

Voice tone: Raspy alto

Speech mannerisms: ghetto slang talker, swears a lot in opening chapters. As story unfolds she cleans up her language and expands her vocabulary.

Pet phrases: hecky; good googely moogely; okey dokey

Distinguishing features: large scar under her chin. Tramp stamp tattoo of a Harley Davidson logo

Role in story and relationship to other characters: Secondary main character, falls in love with and marries The Old Man. Becomes best friends with Angel, Christian Wilson’s fiancé.

Religion/spiritual path: Agnostic at first, then Christian

Notes: Abused sexually by her father as an early teenager. She ran away from home at 16, never finished high school. Her parents live off Fenkel Street, just west of Livernois. She now lives on eight mile. Likes pizza, hip-hop, Mountain Dew, not a heavy alcohol drinker, favorite books are romance novels. Detroit Pistons fan.

~~~~~

I use the same list for all my characters. I might not have all the categories filled in as I start writing, but I go to the journal and fill in the blanks as they are created. I can then refer to the journal as I write if I forget any minute detail about the character, thus ensuring consistency in the story with respect to how this person looks, speaks, dresses, acts, reacts, and so forth.

And here’s another technique I’ve recently started using: before you write your book, interview your main characters. Just as if they were sitting in the room with you, ask them questions like …

· What is your favorite food? (ask color, music, kinds of books, movies, hobbies and interests, etc)

· What are your core spiritual beliefs?

· If you were in a situation where you could help someone—a total stranger in desperate need—but it meant you had to make a personal sacrifice to do so, what would you do?

· What was your upbringing, your family situation like?

· What do you hate the most in life?

· What do your fear most?

· What turns you on, makes you happy?

· In a relationship, what do you want to get out of it … be it a sexual, life partner, friendship, spiritual, or business relationship?

You get the idea. Be creative, and adjust the kinds of questions you ask your characters according to the genre you are writing in.

So there are some thoughts, ideas, and a couple tried and true techniques for developing unique, believable, realistic and consistent characters in your fictions. Use them and let me know how they work for you in future class sessions.

Marvin D Wilson, multi-published author and editor with All Things That Matter Press, using the pen name “Professor Old Silly,” posts writing tutorials on his blog each Tuesday. The above tutorial is a re-post from the archives of his blog at: http://theoldsilly.com.

SELF EDITING, PART 1

Today we start a two part series on the all important skill of self-editing. This is a comprehensive subject, so for the sake of blogging brevity I am breaking it into a series of short post lessons to address it properly and hold your attention. As writers, we must first, of course, write a good book. But before sending your manuscript off to your editor, and assuming he or she will “fix” all your boo-boos for you, it is imperative that you do your own best job of editing your work first.
You can do the obvious things, like checking for grammar, punctuation, and spelling errors. Everyone uses spell-check these days, but that is no guarantee you do not have “wrong” words in your manuscript. Spell-check will not correct things like “too” where it should be “to,” or “then” when it should be “than,” or “you” where “your” should be. So there is no substitute for good old-fashioned reading your manuscript with a critical eye. After completing a first draft, put it away for at least a week–two is better–or even a month. Work on something else and/or read other authors for a while. Then pull it out and read it with fresh eyes.
Look for these glaring turnoffs:
• Excessive use of italics for internal dialog, especially in the first three chapters. Rewrite in such a way as to let the reader know these are the character’s thoughts.
• Overuse of sentence fragments as “style” elements. Like this. Or that.
• Overuse of exclamation points! It makes your writing sound like a constantly barking dog!
• Overuse of question marks? As with exclamation points, they are strong punctuations. Do not overuse them. It is considered amateurish. Where “What did you say, John,” will do, do not write, “What did you say, John?”–unless there is some reason for the redundancy made obvious by the context.
• Overuse and/or misuse of commas. You will find dozens of excellent tutorials online on this subject. Do a Google search, bone up, and make corrections.
Next: Using the Word tools, “Track Changes,” and “Spelling and Grammar,” do the following:
• Eliminate repetitious words. Look for words used more than twice or thrice in close proximity. Switch on Track Changes, and then click on “Edit.” Use the “Find” feature to locate those words everywhere in your manuscript. Have your Thesaurus handy or up on your browser, and use it to replace repeated words with appropriate synonyms. An exception to this is if you have a character that has a quirky trait of using a certain word or phrase. Even then, do not overdo it.
• Eliminate adverbs and adjectives. Strong prose uses verbs and nouns. Period. Do a search for words ending in “ly.” Eliminate them. For instance, if you have written, “John ran quickly to the car,” it is much stronger to write, “John ran to the car.” Running is quick, is it not? If you want to jazz up the pace, use “sped” or “raced” or “sprinted” to replace the verb, but don’t weaken its strength by qualifying it with an adverb.
• Find, and eliminate where possible, passive voices. Use Spelling and Grammar to search for them and rewrite. Most publishing houses want no more than 5% passive voice in a manuscript. Less is better.
• Use the “find” function to edit out your idiosyncrasies. We tend to write the way we talk and think. This can become intrusive in a novel if your “voice” is entering into the story in an inappropriate manner. Do a “find” search for all those phrases and/or favourite words, and consider rewriting.

Marvin D Wilson, multi-published author and editor with All Things That Matter Press, using the pen name “Professor Old Silly,” posts writing tutorials on his blog each Tuesday. The above tutorial is a re-post from the archives of his blog at: http://theoldsilly.com.

FROM THE eBOOK GURU

E-Publishing Tips – Submitting Your Manuscript the Right Way

With the last feature I wrote on e-Publishing a couple of questions came up a number of times. These questions came up both in the comments of the last article, and in my inbox. As always we’re here to help, and today we are answering your questions. The questions were:

Do you know of an e-Publisher that will publish poetry anthologies?

What should I do to get my manuscript ready to submit?

David Barber referred me to All Things that Matter Press as one e-Publisher that puts out great poetry eBooks (they do a lot more than that, but we’ll get to that). Phil, the editor from All Things that Matter, was kind enough to answer my questions so that I could share his insight and answer the other question for you.

My original intention when I interviewed Phil was to use the information he provided me to create an article on the topic. In this case though, his answers are very well written, and I don’t think I could possibly say it any better than he did himself. With that said here are the results of my query with All Things that Matter Press.

The email Interview with Phil from All Things that Matter Press:

What is All Things That Matters Press, and what types of work do you publish?

ALL THINGS THAT MATTER PRESS is a new, small press. Our goal is to help authors, new and established, get their books published and into the marketplace. There are no fees or costs to the author. We look primarily for authors with a ‘message’ who have something they would like to say to the reading public. We are pretty much open on genre, and we have published poetry, science fiction, young adult, non-fiction, and even a romance. We do not want to see ‘formula’ type books or those that are just for mindless mass appeal. If the author has something really important to say about the world we all inhabit, we will take a look. We do not do children’s books, books with a strong religious bias (Christian lit), chick lit, or any books that promote violence, hatred or pornography. We really like spiritual self-growth/transformation titles and those stories (including poetry) that reach out to the soul and touch the heart.

What do you look for the most when a new author submits a manuscript to you for publishing?

What impresses us the most is if the author seems really excited about their book. Even if the manuscript is submitted elsewhere, they have taken the time to gear their letter to us. It is not that we want the author to tell us how great their book may be, but rather they present a tone that says “I have something really important to say to the world and I have done my best to put it into words.” It is also crucial that the author follows the submission guidelines and appears to have read our web site. A turn off is when someone asks questions that are ‘clearly’ posted on our web page. We also have received emails that start out saying something like, “Before I send my manuscript you need to answer these questions.” Well, while we do not at all mind answering questions, an attitude that our press may not be worthy of their submission is not the best way to start. So if an author sends a submission that shows excitement and clearly demonstrates they are attuned to who we are as a publisher, the door opens a bit wider.

What are your suggestions to those new authors when preparing their manuscript for submission?

You would be amazed at how many authors have not even done a simple spelling and grammar check. I saw a post on a web site where they were all upset that we wanted the manuscript to be edited prior to submission. Go to any publisher’s site and count the times you see the word “edit.” Go to any book marketing site or read any article on how to submit a manuscript; lack of ‘editing’ is top on the list of major mistakes that an author makes. We even get queries with typos. If an author does not take the time to do editing of their own work then any publisher will question that author’s commitment to their project. Does this mean that the ms must be perfect? No. We edit all books that we publish for both mechanics and content (consistency, time lines, etc.). No editing is perfect as there are many way to say the same thing, and even grammar is not really an exact science. We always send a ‘redlined’ edit to the author for review and approval. Finally, it is important that a submission be sent in the format required by the publisher. Each publisher is different so if the author has not made the effort to follow simple submission formats they are not starting off on the right foot.

FOR THE REST OF THE INTERVIEW GO TO:

http://www.ebookguru.org/index.php/2009/01/e-publishing-tips-%E2%80%93-submitting-your-manuscript-the-right-way/

USING "I," GUEST BLOG

Using "I" As a Conceit

By Carolyn Howard-Johnson, author of The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

I don't know when I learned the word "conceited." I was raised in Utah where most of us didn't use "conceit" in the sense of an elaborate or strained metaphor but rather to mean that someone thought they were extra-super special. The little girl across the street who snubbed me because I didn't wear long stockings with garters (which was an immediate tipoff that I was not her kind) was "conceited" rather than prejudiced. The kid who was quick to make a point of how bright he was when I made a mistake was "conceited" rather than arrogant (or insecure). Gawd! I loved the word "conceited." I could apply it to so many situations and avoid learning new vocabulary words.

Of course, in a culture where being extra-super humble was valued, I soon noticed that our English language is, indeed, "conceited."

I'm speaking of the way we capitalize the pronoun "I." None of the other pronouns are capped. So what about this "I," standing tall no matter where you find it in a sentence?

Recently as I tutored students in accent reduction and American culture I noticed that some languages (like Japanese) seem to do quite well without pronouns of any sort. I did a little research. Some languages like Hebrew and Arabic, don't capitalize any of their letters and some, like German, capitalize every darn noun. So, English—a Germanic language at its roots—just carried on the German proclivity for caps.

But the question remained. Why only the "I?" Why not "them" and "you" and all the others. Caroline Winter, a 2008 Fulbright scholar, says "England was where the capital "I" first reared its dotless head . . . .Apparently someone back then decided that just "i" after it had been diminished from the original Germanic 'ich' was not substantial enough to stand alone." It had to do with an artistic approach to fonts. The story goes that long ago in the days of handset type or even teletype machines little sticks and dots standing all alone looked like broken bits of lead or scrappy orphan letters.

Then there is the idea that religion played a part in capitalizing the "I." Rastafarians (and some others, too) think in terms of humankind as being one with God and therefore—one has to presume—it would be rather blasphemous not to capitalize "I" just as one does "God." Capitals, after all, are a way to honor a word or concept.

Which, of course, brings us back to the idea that we speakers of English are just plain "conceited."

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Carolyn Howard-Johnson is an instructor for UCLA Extension's world-renown Writers' Program, and author of the HowToDoItFrugally series of books for writers including The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. It is a USA Book News award-winner as well as the winner of the Reader View's Literary Award and a finalist in the New Generation Book Awards. She is the recipient of both the California Legislature's Woman of the Year in Arts and Entertainment Award and is a popular speaker and actor. Her website is www.HowToDoItFrugally.com.