Wednesday, August 19, 2009
INCREASE YOUR PRESENCE ON AMAZON
Please review the following information as it can be beneficial to your Amazon sales. At the bottom of this page there is a link to AuthorCentral. I would advise that you sign up-it is free!
If you go to http://www.amazon.com/-/e/B001JOVPOG you will see my personal page at Amazon. Click any book, and if you scroll down-you will see my photo and a link to my bio. All of these things are picked up by Google and increases your internet presence and this is what this tool is all about-increased presence and sales!
Subject: Amazon.com Author Central Update - August 18, 2009
We are excited to let you to know about a simple but important change that will help many more Amazon customers find Author Pages and Author Blogs and learn more about you and your work.
In short: We now link to Author Pages from book detail pages on Amazon. A new feature called “More About the Author” can be found right under the Product Details section on book detail pages. Examples below:
This is a simple and perhaps obvious feature. But it’s also one that many authors asked us about, so we wanted to tell you the good news as we rolled it out. We thought it also might be a good opportunity to share a bit about what we’ve been doing with Author Central and what to expect from us in the coming weeks and months.
At Amazon, we’ve made our goal to give authors a more prominent “customer-facing” role within our store. This will not only be helpful and fun for Amazon customers, but we love the idea of enabling authors to better promote themselves and their work and to reach both fans and new readers. In pursuit of this goal, we think Author Pages is a great new feature. They are further improved by the data you contribute via Author Central. So why wait to launch “More About the Author”? And what about features like Author Blogs?
When we build something new at Amazon, we often introduce it in a “soft” way at first, allowing us time to work out some kinks before we increase its prominence within our store. Over the past few weeks, we’ve had the chance to find and fix any number of bugs, many of which you told us about (We’re not done, of course, so please keep the feedback coming!)
As we’ve improved Author Pages, we’ve steadily made it easier to find them. For example, a few weeks ago we made them easier to find in search. We also added a link from author names on detail pages (take a look right under the book title on a detail page – hovering over a hyperlinked author name will yield a link to the relevant Author Page). “More About the Author” is another step forward as we methodically increase the prominence of author information across our store.
Of course, there’s still so much to do – we have many new features in the works, including improvements to what you see already. For example, we want to allow customers to navigate from Kindle detail pages to Author Pages the same way they do from detail pages for physical books. Also, the current “More About the Author” feature is extremely simple -- it doesn’t yet do “smart” things like link directly to fresh Author Blog content. We expect to add both of these features in the coming weeks. (If you’re wondering about the change from the “old” Author Blog feature, the simple explanation is that the previous implementation proved a relatively inefficient use of detail page space. We want those pages to be as tuned as possible to selling your books –we think our new implementation will not detract from that goal while still exposing your Author Blog content for interested customers.)
So stay tuned and thanks for your patience and support while we keep improving the beta version of Author Central. Contact us any time at: https://authorcentral.amazon.com/gp/help/contact-us.
The Amazon Author Central Team